I have decided to institute a minimum donation policy for personal use licenses. I’ve received a number of very small donations and have in the past issued licenses for them. My reasoning has been, perhaps this really is all a person can afford.
I remember when I was a little kid in New Orleans with my parents. We were in the French Quarter at my dad’s favorite café eating airy doughnuts covered in powdered sugar. A street musician was playing jazz trumpet on the corner. I played the trumpet as well and I loved his music.
There was a penny in my pocket, all the money I had. I wanted to give it to the trumpet player. My parents advised against it, for even with the best intentions it could be taken offensively, as though I thought his music were only worth a penny.
Today I received a donation for $0.01. A penny. Single dollar donations unsettled me, but I was willing to give the individual the benefit of the doubt. A penny starts to push it.
On the one hand maybe this is a kid like I was who can’t afford more than a penny, just as there are probably individuals who cannot afford more than a dollar or two. Maybe I’m wrong to get upset about this.
On the other hand, Journler works whether an individual makes a contribution or not. There are no limitations built into the software. A person making a donation of less than five dollars or one of a penny because that’s all their finances allow need not make a donation at all. You need those dollars more than I do.
A few numbers to put things into perspective. A non-personal use license is $24.95. I make no recommendation for a personal use donation. There are ~580 registered users. Of that number 60 have made a donation of $9.99 or less. That’s 10%. 52 users have made a donation of $5.00 or less, about 9%. The average donation is $17.00. Comparing Journler’s price to related software…
Journler: $24.95 or donation
Kit: $24.95
MacJournal: $34.95
Scrivener: $34.99
Yojimbo: $39.00
Average cost: $31.80.
Journler has one of the most generous license policies of any software in its class. I have instituted this policy intentionally, moving as honestly as I can from a freeware/donationware approach to a donationware/shareware one.
Quite frankly, though, it is not working well. Many users do purchase licenses or make donations, and I am extremely thankful for it. Nevertheless, only a small percentage of downloads actually leads to a financial contribution, and the average donation is significantly less than the non-personal use price.
I am a frugal individual. I need little and want less. I like living simply, and I would stand on a soap box and encourage everyone else to do the same. It’s good for the planet and it’s good for your soul. However, in less than two months my cost of living will double with a move to San Francisco. At the current rate I am only just barely able to meet my projected expenses.
Effective immediately I am instituting a minimum donation policy for the personal use license. A donation of $10.00 or more is required for licensed, personal use of Journler. I will simultaneously be recommending a donation of $20.00, where I once made no recommendation at all.
If you have already made a donation and it was less than $10.00 don’t worry. I don’t want you to feel guilty or bad in any way, and you don’t need to make another payment to cover the balance. A personal use license was and is yours. If you were wanting to make a donation but cannot afford the $10.00 minimum, also don’t worry. You need the money more than I do, and Journler will continue working whether you donate or not.